Amazon.com, Inc (NASDAQ:AMZN) knows that its voice-controlled platform ECHO can entrench itself more deeply in digital consumers life, going beyond its gadget-based functionality of streaming music, controlling lights as well as ordering merchandise. ECHO will define user interaction with Amazon, becoming the intuitive interface for retailing on the ecommerce site. The idea to offer more of ECHO features came forth in the form of two new gadget versions – Echo Dot and Amazon Tap.
According to Senior Vice President of devices at Amazon.com, David Limp, “we believe Voice is the next big platform.” Thus can be seen the eRetailer’s focus on offering Echo in variants so as to expand the scope of voice-based machine interactions.
Two New ECHOes
Amazon.com, Inc (NASDAQ:AMZN) latest ECHO products will retail at $90 for the Echo Dot and $130 for the Amazon Tap.
The need to offer differentiated features appears to be the reason for two new ECHO version release.
The Dot is the smaller footprint gadget, very similar to a hockey puck, is to allow customers to fix their own speakers and access Amazon.com services.
On the other hand, Tap, is more varied in the functions it performs. And it is battery-powered with portable features.
Echo as a gadget-based voice-controlling product has come a long way from its initial 2014 model. The native functions it performs include house-based assistance. Echo is a big part of most homes now after it showed remarkable intelligence in responding to mundane house issues such as “re-order paper towels” to “turn on the lights” or “play” music.
Incidentally, Amazon.com, Inc (NASDAQ:AMZN) research indicates that on its top-seller lists of products, the third highest selling electric product is the latest version of Echo.
The key to the digital-voice based technology prowess is the algorithm which drives Amazon’s Alexa. Called the brain of the ecommerce site, the platform handles most of the new age orders placed by voice. Alexa, takes off, from previous generation debut, Google Now and Apple Inc (NASDAQ:AAPL) Siri.
As Limp said, Amazon.com, Inc (NASDAQ:AMZN) is building its product portfolio, based on the next big technology wave, which is voice. The current line-up of Echo variants is likely to hold massive consumer base, until Amazon develop the next generation of voice-controlling products.